Page 262 - Hurst FY20 Approved Budget

CITY OF HURST

ENTERPRISE FUND GENERAL SERVICES 0222 SUPPORT SERVICES

FUTURE INITIATIVES

• Continue improving digital communication with our residents that is both effective at
reaching people and cost effective
• Expand video projects to include short videos to help explain water service and delivery,
garbage service, our new tag line, etc. to residents
• Partner with Planning and Community Development department to help promote
neighborhood initiatives

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:

☒Public Safety ☒Innovation
☒Economic Vitality ☒Redevelopment
☐Infrastructure ☒Leadership

Goals:

• Continue to engage users through our social media
• Continue educating residents and city employees about the city’s Strategic Plan
• Continue adding quality content in the Where We Live magazine
• Grow the Hurst Hearts kindness campaign and share more stories of positivity
happening in our community on social media
• Continue to enhance programs to encourage citizen participation in government
• Maintain a website that is user friendly with accurate and up to date information
• Continue to develop media relations
• Continue to grow our internal customer service by being a resource for other
department’s communication and marketing needs and develop stronger internal
communication by adding an employee newsletter
• Add more video content to our communication strategy

Objectives:

• Produce four city magazines annually, update the website and post on all social media
outlets regularly and produce quality miscellaneous materials. (i.e., Water Quality Report,
Retail Guide, etc.).
 0-3 Years Short Term

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