Page 198 - Grapevine FY20 Approved Budget

Convention & Visitors - Convention Tourism Incentives
215-225-001

Expenditures by 2016-17 2017-18 2018-19 2018-19 2019-20
Major Object Actual Actual Budget Estimate Approved

Personnel Services 4,388 0 0 0 0
Supplies 99,075 100,263 100,000 101,199 100,000
Services 3,138,951 3,022,107 5,186,581 3,667,896 4,896,210

Total 3,242,414 3,122,370 5,286,581 3,769,095 4,996,210

Objectives

- Expand convention and leisure services and increase number of conventions serviced. Services provided include
such items as: electronic attendance building; housing bureau; registration staffing; press release distribution;
website link; welcome signs; spouse programs; and convention support resources.

- Sell housing bureau services to all conventions requiring multiple hotels to guarantee that occupancy in all
Grapevine hotels is maximized.
- Increase the level of visitor services provided at the visitor information kiosk and through convention registration
personnel.
- Educate meeting planners on ways the CVB can assist them to promote the convention destination, drive
attendance and maximize occupancy.

2016-17 2017-18 2018-19 2018-19 2019-20
Performance Indicators Actual Actual Budget Estimate Approved

Number of leads generated through NA NA 91 80 85
financial incentives
Number of room nights booked through NA NA 118,700 113,200 115,000
financial incentives
Economic impact of bookings with NA NA $ 70M $69M $72M
financial incentives

Economic impact of social, military, NA NA $36M $36M $38M
educational, religious and
fraternal meetings booked
Number of total impressions for NA NA 70M 100M 100M
incentive marketing from
print/digital/TV/radio

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