Page 142 - City of Bedford FY20 Approved Budget

Fund: General
Department: General Government
Division: Communications & Marketing

PERFORMANCE MEASURES

ACTUAL TARGET PROJECTED TARGET
Indicator
17/18 18/19 18/19 19/20
INPUTS
Number of FTE's 2 2 2 2
Advertising Budget $10,000 $10,000 $10,000 $10,000
OUTPUTS
# of Press Releases and/or Press Contacts 63 55 55 62
# of Facebook Followers 7,050 7,300 8,050 8,150
# of Facebook Events and Promotions Created 31 35 45 100
# of Twitter Followers 1,740 1,910 2,125 2,300
# of Events Worked and/or Attended 48 35 30 45
# of Council Meetings Attended to Run Audio/Visual Equipment 25 23 21 30
# of Mentions in Media Outlets 49 50 45 65
# of Time Warner Cable Projects 130 120 60 110
EFFICIENCY
Advertising Budget per Capita $0.20 $0.21 $0.20 $0.20
Division Budget as a % of the General Fund 0% 0% 0% 0.45%
EFFECTIVENESS & OUTCOMES
% of Publications Prepared on Time 75% 100% 100% 100%
% of Media Calls Responded to Within 24 Hours 100% 100% 100% 100%
% of Facebook Questions Responded to Within 48 Hours 90% 100% 100% 100%
% of Increase of Facebook Followers 26% 31% 15% 22%
% of Increase of Twitter Followers 20% 30% 33% 17%
% of Emergency Notifications Sent Out Within 1 Hour of Receipt 100% 100% 100% 100%
% of Increase in Videos Produced 20% 30% 30% 20%
% of Time Warner Cable Service Interruptions Resolved by Staff 100% 40% 100% 100%

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