Page 140 - City of Bedford FY20 Approved Budget

City of Bedford
Program Summary
FY 2019-2020

Fund: General
Department: General Government Division: Communications & Marketing

PROGRAM DESCRIPTION

The Communications & Marketing team serves as the liaison between the citizens, staff, and Bedford City government, as well as
neighboring communities. It promotes access to information on local and regional issues and continues to improve community relations
through communication. This includes: cable programming (B-TV), updating multiple websites (i.e. public, employee, departments, and
Council), creation of special publications, media relations, special events, and crisis communications. The team also develops advertising
and promotional campaigns to enhance the image of all City departments.

FY 2018-2019 HIGHLIGHTS

∗ Successfully switched from a printed version of the Bedford Connection magazine to a digital-only version on the website.
∗ Assisted in the creation of an IntrAnet for employees with the Human Resources Department and CivicPlus.
∗ The team continues to build followers on the City Facebook page by contributing quality content, creating and implementing
several different campaigns, as well as utilizing the "Events Page" and "Promote Events" features more frequently.
∗ Developed and created a shared calendar for employees to use to better coordinate in scheduling activities among departments.
∗ Developed a script and created content for a video explaining how Budget funds are used throughout the City.
∗ Created a Public Participation Plan for departments to better communicate upcoming projects and their impact to the public.

FY 2019-2020 DIVISIONAL GOALS
(AS RELATED TO COUNCIL STRATEGIC FOCUS AREAS)

Revitalization
∗ Promote Bedford as the ideal conference and lodging choice in the Dallas/Fort Worth Metroplex, due to it's central location.
Economic Vitality
∗ Provide awareness to the community on City of Bedford policy changes and procedures.
∗ Provide marketing and promotional assistance to hotels located in Bedford.
∗ Promote and advertise Cultural Commission events more frequently by utilizing various social media tools.

Organizational Excellence
∗ Oversee all media requests and marketing efforts in a timely fashion.
∗ Respond to various questions from the public on social media sites.

Communicate & Engage with Citizens
∗ Produce, edit and create content for the digital magazine, The Bedford Connection.
∗ Produce and maintain content for the City of Bedford website.
∗ Update public concerns regarding severe weather and environmental issues.
∗ Created a Communications and Public Participation Plan to assist in making citizen and public communication a primary goal.
∗ Inform residents of water outages, street closures, testing of the emergency sirens, and weather related issues.
∗ Encourage citizen participation in City of Bedford events, utilizing social media and other communication tools.
∗ Shoot pictures and video to promote the City of Bedford for use on social media sites, websites, posters, and B-TV.

116