Page 183 - Ord 866 Adopting a revised Fiscal Year 17-18 and new proposed Fiscal Year 18-19 budget

Goals and Objectives

22 Communications Department

records & financial transparency initiatives, from water rates and shared services model to
our development standards and vision, values, and mission. This plan will also include
another communication series regarding Westlake Academy informational hot topics from
college prep and curriculum initiatives to Academy ratings and academic outcomes.
Create and produce a series of brief informative video vignettes to enrich related
communication channels regarding our defined strategic messaging topics – all done to
help education and fully engage our residents and
stakeholders in their local government; Channels
to include appropriate emails, website and social
media postings, and creation/ distribution of print
pieces
Complete planning for production of a new
comprehensive municipal services video to be
used for economic development and promotional
purposes; And, continue in production of Westlake
Academy’ s second promotional video regarding
student life
Continue efforts to implement and improve our new
resident welcome program to grow relationships and sense of community with new residents,
either prior to their arrival or shortly after their move into Westlake
Continue to serve on Westlake Academy’ s EOP committee, developing the EO plan and
participating in additional preparation exercises
Continue monitoring of benchmarks and measures in municipal social media and on-going
academic social media; review growth and engagement efforts for on-going
enhancements to current programs and assess new channels of engagement while
continuing to hone our Balanced Scorecard metrics and outcomes
Continue with and train new departmental personnel to complete records management
with Laserfiche as an on-going effort with current communication materials and for
remaining department items such as advertisements, resident mail outs, meeting notes,
event flyers and programs.
Continue and seek ways to enhance the annual resident and Academy parent meetings to
continue success in citizen/ parent engagement, support, and open/ transparent lines of
communication.
Continue department personnel’ s attendance at minimum of two related professional
development organizational conferences and/ or training seminars for both municipal &
academic services; share information with other staff members to improve internal and
external communication at All Staff Q2 Sessions.

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