Page 181 - Ord 866 Adopting a revised Fiscal Year 17-18 and new proposed Fiscal Year 18-19 budget

Goals and Objectives

22 Communications Department

Strategic Theme & Objectives( s)
Theme ~ Exemplary Service & Governance
Objective( s) ~ Increase Transparency, Accessibility, & Communications

Department Contact Information
gawtry@westlake- tx.org
Ginger Awtry Director mailto:gawtry@westla 817-490-5719
jsasser@westlake- tx.org
Jon Sasser Manager ke-tx.org 817- 490- 5736
Program Broad Goals
Continue to develop key relationships with community affairs and public information
strategies and programs designed to
inform and engage residents, parents, all
Town/ Academy employees, media
contacts and members of the business
community in order to increase
awareness and promotion of both Town
and Academy.
Increase the review, consistency, &
transparency of information on the
municipal and academic websites for
relevant data and work with department
directors as it relates to their respective content development; All communication
department personnel are to serve as primary contact for municipal website updates and
support personnel with their departmental website initiatives and help identify areas of
improvement.
Develop, implement, and collaborate on programs, tactics and initiatives related to all
communication, promotion, public information, and citizen/ parent engagement to build
sense of community and community- mindedness for multiple target audiences.
Communication department personnel serve as primary contact/ Town representative to
local chambers of commerce and provide support including attendance at meetings,
events, etc. to increase knowledge of Westlake community while building relationships and
assistance in economic development efforts.
Communication department personnel serve as liaison to the Westlake Historical
Preservation Society; attend board meetings and provide support when possible, and assist
with WHPS related community events and promotion initiatives.

Program Service Description
The department of Communications & Community Affairs is responsible for leadership and
representation on matters related to Town ( both municipal and academic) services’
communications, promotion, and citizen/ parent engagement.
The Director position has senior level management duties and reports to the Assistant Town
Manager. The position coordinates facilitation of neighborhood and WA parent meetings,
publication of our email blasts, advertising, web site development, various community events

167