Page 83 - 2019 Budget Detail.xlsx

Parks and Recreation Department

 Increase attendance and usage at city parks.
o Add smaller events at the parks
o Work with other departments – Community night out
o Adding exploration programs – geocaching
o Bigger special events

 Goals for Recreation

 Increase participation at city‐wide special events.
o Increase promotions
o Incorporate social media for higher exposure
o Work with area companies and vendors to add to the menu of activities
o Increase sponsorships and partnerships with area businesses
 Increase participation at senior and community service programs.
o Add coffee service
o Add additional meal program
o Improve opportunities to get senior check‐ins at The Link
o Look for new partnerships to offer free community service programs
 Improve information delivery to residents and non‐residents inside of 5‐mile radius.
o Increase exposure north of 26 but south of 820
o Work with border businesses to promote The Link and recreation programs
 Wal‐Mart
 Dominos
 Sonic
 Little Caesar’s
 IL of TX
 Keep working on small opportunities to market at BISD schools
 Inter‐local agreement with middle school
 Improve the professionalism of recreation staff.
o Enroll staff in TRAPS local and state conferences
o JB CPRP designation
o Improve customer service training for part‐time employees

 Goals for The Link

 Increase the membership revenue.
o Family memberships
o Adult memberships

 Increase membership usage.
o More scans per month
o More members scanning per month

71