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DEPARTMENT / DIVISION FUND
PARKS & RECREATION – CULTURAL ARTS/SPECIAL GENERAL
PROGRAM NAME
CULTURAL ARTS / SPECIAL EVENTS
DESCRIPTION / MISSION
The Cultural Arts Division provides community-wide cultural arts programming and special events, as well as branding & marketing
materials for the department. This division provides cultural arts and special event opportunities to the citizens of North Richland
Hills through: performing art programs, art collections, educational opportunities, curated exhibits and family oriented special
events. The Cultural Arts Division creates advertising, logos, illustrations, websites, brand identities, collateral and promotional
materials for programs and events provided by the City. The Cultural Arts division works collaboratively and serves as a liaison
with area businesses, other city departments and local and national arts organizations.

GOALS
• To develop and promote a diverse offering of cultural arts including visual and performing arts. (A Sense of Community)
• To creatively facilitate departmental and city-wide special events that help create a sense of place within the community and
supports quality of life. (A Sense of Community)
• To provide high quality branding, promotional and logo development materials and messages for events, programs and services.
(Positive City Image)
• To assist in repurposing aging works in the City's public art collection, by reconfiguring locations and placement, and arranging
necessary repairs. (Quality Development and Revitalization)
• To provide a safe and positive community experience for people of all ages and abilities. (A Sense of Community)
• To assist and support the development of the public art program, which creates a sense of identity for the community. (Positive
City Image)
• To establish NRH as a leader in art initiatives and increase the overall recognition of the City. (Positive City Image)

OBJECTIVES
• Implement programs that encourage exposure and participation in the Arts, for both youth and adults.
• Develop partnerships with local area artists to provide cultural arts opportunities to North Richland Hills.
• Produce, or assist with, 12 Cultural Events and 5 Special Events for the community.
• Secure a minimum of four new corporate sponsorships, partnerships and grants that support new cultural arts programs and
special events.
• Identify one new loaned art piece for the Art in Public Spaces Program.
• Develop branding and promotional materials for events and programs.
• Increase the recognition of NRH as a leader in Arts initiatives in North Texas.
• Coordinate the acquisition and implementation of (3) new Signal Art Program artworks.
2016-17 2017-18 2018-19
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Financial Stability
Amount of cash sponsorships and grant money awarded 1 $43,720.00 $43,460.00 $48,000.00
Number of sponsorships/grants 8 12 15
Goals: Positive City Image
Amount of in-kind sponsorships $3,000.00 $3,000.00 $3,000.00
Customer Satisfaction Survey (1-5) N/A 4.50 4.75
# Social Media Engaged Weekly Users N/A 159,709 169,709
# Of additional public art pieces 0 0 1
# Of loaned art selections 0 0 1
# Of additional signal art pieces 5 9 3
Total # of campaign/events designed 425 425 425

Goal: A Sense of Community
# Of cultural events 8 11 12
Number of community volunteers at events 350 400 400
# Of special events 5 5 5
Concert series attendance 5,750 6,250 7,000
Attendance for special events produced 57,500 62,972 65,000

1
Donations & sponsorships deposited in the Donations Fund 110

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