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DEPARTMENT / DIVISION FUND
CITY MANAGER – ADMINISTRATION GENERAL
PROGRAM NAME
POSITIVE CITY IMAGE
DESCRIPTION / MISSION
During the biannual Goals Setting Work Session, the City Council establishes goals for the City of North Richland Hills. Positive
City Image is one the nine goals set by Council. Positive City Image involves continuing the communication flow to citizens,
construction of new public facilities, and focusing on and recognizing City successes.

GOALS
• To enhance public information initiatives.
• To continue and enhance communication flow with citizens.
• To maintain quality public facilities.
• To focus on and recognize City successes.
• To promote and initiate environmentally responsible programs.
• To enhance Public Art Program.
• To increase regional awareness of our positive city image.

OBJECTIVES
• Continue to foster a positive relationship with all local media outlets and to encourage fair media coverage of our community.
• Conduct a Citizen Survey to measure residents’ opinions about our community and city services.
• Evaluate new electronic and internet based communications tools (such as Facebook, Twitter, e-newsletters, blogs, etc.) and
implement those found to be practical and effective for the City.
• Continue to foster an environment for positive customer service and provide customer service training for employees who have
high public contact.
• Continue to educate employees on city and departmental policies and procedures.
• Submit City initiatives to multiple organizations for awards and other recognition.
• Continue to look for and implement energy saving ideas.

2016-17 2017-18 2018-19
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
# Of city newsletters produced 3 3 3
# Of utility bill inserts produced 12 12 12
# Of press releases 85 92 85
# Of media inquiries 31 56 45
# Of e-newsletters produced 24 22 24
# Of city Facebook pages 15 15 15
# Of city twitter accounts 8 8 8
% Of special events promoted 100.00% 100.00% 100.00%
% Of website updated with current information 98.00% 98.00% 98.00%
Average # of visits to the city web site each month 53,930 51,398 52,000
% Of residents surveyed who said they get enough information
about city programs and services (Citizen Survey) N/A 85.00% N/A

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