Page 201 - FY 19 Budget Forecast 91218.xlsx

PARKS AND RECREATION DEPARTMENT
RECREATION PROGRAMS DIVISION (100-630-61)

DEPARTMENT DESCRIPTION:
The Recreation Programs division of the Parks and Recreation Department manages the City's recreation programs and
activities. Annual special events administered by the department include Rock the Park, Holly Days, Spring Egg Scramble,
Concerts in the Park (2), Fishing for Fun (3), Daddy/Daughter Sweetheart Ball, Keller Summer Nights (5), Family
Campout, and Trash Bash (2). Approximately 33% of the funding for special events is supported by the general fund for
Trash Bash (2), Keller Summer Nights (5), Spring Easter event, volunteer recognition, and a portion of Holly Days in
addition to city staff. The remaining 67% is generated through 50 cent water bill donations, community partner
donations/sponsorships, grants and fees.

DEPARTMENT/DIVISION GOALS:
1. Foster tourism, showcase local businesses and organizations and provide citizens an economical means of recreation
through the creation and implementation of a variety of enriching programs and special events.
2. Inspire environmental stewardship and healthy lifestyles through the management of Keller Proud and Texas Amateur
Athletic Federation Programs.
3. Ensure sustainability of citywide special events through the expansion of our resources and encouragement of
community involvement by:
a. fostering partnerships with civic groups, businesses, foundations and neighboring communities that align with our core
values
b. maintaining and promoting an active and rewarding volunteer program
c. creating loyal sponsorships and developing new opportunities for businesses to feature their products and services.
4. Attract individuals and businesses to the area by providing quality customer experiences that leave the guests with that
"wow factor".
5. Continue to enhance communication regarding recreation programs, events and facilities through social, electronic and
print media.

DEPARTMENT/DIVISION OBJECTIVES:
1. Create free to low cost events that appeal to a large demographics. Specifically 90% family friendly, 10% young adults.

2. Create opportunities for revitalization of community through trash bash, fishing, adopt-a-st and adopt-a- spot programs,
in addition to promoting Tree City through Arbor Day celebrations.
3. Build 5 new partnerships in addition to existing partnerships.
4. Provide social media outlets for reviewing of our dept. and customer service experiences.
5. Create a cohesive marketing strategy for all recreation divisions that increased social media following by 25%.

SERVICE LEVEL ANALYSIS:
FY 2018-19
FY 2016-17 FY 2017-18 FY 2017-18 Adopted
SERVICES PROVIDED Actual Budget YE Proj. Budget
Special events provided annually 27 25 28 28
Recreation Program Volunteers 1,454 1,200 1,450 1,450
Number of partnerships developed 13 13 13 13
Recreation leagues provided 1 1 1 1

PERFORMANCE INDICATORS
Special event guests 40,000 42,000 42,000 42,000
Recreation program volunteer hrs 5,327 4,000 5,000 5,500
Recreation partnership dollars generated 41,350 55,000 55,000 55,000
Recreation partnership in kind donations 55,000 55,000 55,000 55,000
generated
Recreation league participants 215 215 215 215

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