Page 347 - CityofGrapevineFY26AdoptedBudget

LAKE ENTERPRISE (GOLF)

PRO SHOP
FY2025-26
ADOPTED OPERATING BUDGET
202-360-360

DIVISION DESCRIPTION
The Pro Shop Division within the Golf Department is responsible for improving the public image and appreciation of the
facility, maintaining the number of tournaments held by different customer groups, continuing to develop and increase
junior participation in golfing activities, maintaining rounds of golf played, providing customer service training for staff
members with special emphasis on team building and improving golf sales.

FY25 DIVISION ACCOMPLISHMENTS
Hosted and facilitated a record number of tournament and outings in FY24 that included numerous junior events as
well as local organizations and company outings.
Hosted 79,499 rounds of play which was 4499 more than planned.
Had another good year in merchandise sales with revenues of $424,000.
The Pro Shop Division staff continue to promote the Grapevine Golf Course in the DFW market and have received
praise from NTPGA and Avid Golfer magazine for our accomplishments.

FY26 DIVISION GOALS AND OBJECTIVES
The Pro Shop Division will continue to strive to provide excellent customer experiences for customers with quality
merchandise in the shop and good quality instruction to all levels of golfers.
Host 75,000+ rounds in FY26.
Host 4+ NTPGA Junior Championships including all player divisions.
Provide instruction to 100+ junior golfers via Junior Golf Academy, Summer Camps, and private lessons.
Host higher quality outside tournaments/outings in FY26.

PERFORMANCE INDICATORS

342