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Departmental Goals and Objectives

Goal 1: Attract and Retain Businesses in Colleyville

Objective 1.1: Develop and implement strategies to attract new businesses to Colleyville,
focusing on those that align with the community's needs and values.

Performance Measure 1.1.1: Number of new businesses attracted or new COs issued
annually.
Prior Year Actual (2024) 69
Current Year Estimate (2025) 75
Budget Year Target (2026) 75

Objective 1.2: Suppor t the retention and expansion of existing businesses through ongoing
engagement and assistance programs.

Performance Measure 1.2.1: Number of local businesses receiving suppor t through
engagement initiatives.

Prior Year Actual (2024) 110
Current Year Estimate (2025) 125
Budget Year Target (2026) 150

Goal 2: Enhance the Quality of Life through Business Suppor t
Objective 2.1: Promote local businesses to enhance the community ’s quality of life by
suppor ting diverse ser vice offerings and amenities.
Performance Measure 2.1.1: Number of promotional initiatives or events suppor ting local
businesses.
Prior Year Actual (2024) 4
Current Year Estimate (2025) 5
Budget Year Target (2026) 7

Objective 2.2: Foster relationships between the City and local businesses through
communication and par tnership oppor tunities.
Performance Measure 2.2.1: Percentage of local businesses engaged through outreach
effor ts.
Prior Year Actual (2024) 60%
Current Year Estimate (2025) 75%
Budget Year Target (2026) 75%

FY 2025-2026 Annual Budget | Colleyville Page 115