Page 113 - ClearGov | Documents

Departmental Goals and Objectives

Goal 1: Provide Transparent and Timely Information to the Public

Objec tive 1.1: Increase public awareness of City business and activities by expanding the reach of social media and
email communications.
Performance Measure 1.1.1: Number of social media followers across all City platforms.

Prior Year Ac tual (2024) 9.7K
Current Year Estimate (2025) 13. 3K
Budget Year Target (2026) 15K

Performance Measure 1.1. 2: Number of subscribers to the City's E-News.
Prior Year Ac tual (2024) 4 . 8K
Current Year Estimate (2025) 4 .9K
Budget Year Target (2026) 5K

Goal 2: Build Community Pride Through City Events

Objec tive 2 .1: Increase par ticipation in City events to foster a sense of community pride and engagement .
Performance Measure 2 .1.1: Number of par ticipants at major City events.

Prior Year Ac tual (2024) 30
Current Year Estimate (2025) 35
Budget Year Target (2026) 40

Goal 3: Expand Marketing and Branding Oppor tunities

Objec tive 3.1: Introduce at least one new marketing or branding initiative annually to enhance the City's image.
Performance Measure 3.1.1: Number of new branding items introduced.

Prior Year Ac tual (2024) 3
Current Year Estimate (2025) 4
Budget Year Target (2026) 5

FY 2025-2026 Annual Budget | Colleyville Page 113