Page 180 - CityofSaginawFY25Budget

CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2024-2025

COMMUNICATIONS
GOALS: Focus on increasing transparency, efficiency, and innovation through the creation and implementation of
various digital resources
Provide residents city information through various multimedia channels. Enhance internal communications to support
external messaging. Inform residents and protect our organization’s stability and reputation in times of crisis. Develop
and maintain positive working relationships with members of the media on all aspects of city municipal services,
programs, activities, and news.

FY 2023-2024 FY 2023-2024 FY 2024-2025
Department Goal Department Achievement Department Goal
Develop training for city
employees tasked with updating
department social media channels
Develop training for city employees Installed all necessary equipment to produce informative and
tasked with updating department social to start the online channel in order appealing posts. Increase
media channels to produce informative to establish a new medium to marketing and promotion of the
and appealing posts. Increase marketing disseminate information. Held first city via social media channels.
and promotion of the city via social media social media team meeting Build relationships with key
Maintain a
regarding state and national
channels. Build relationships with key
financially sound community leaders to establish another regulations concerning social community leaders to establish
another way to disseminate
City providing way to disseminate information. Bring media postings. Spearheaded information. Establish a city
superior
services back and produce content for the City of Saginaw's bid as an All Ameica channel both streaming and on
Saginaw PEG and streaming channel. City and took a delegation to cable and produce content for it.
Establish new public engagement Denver to represent the city in the Establish new public engagement
practices to build bridges with finals. Held our first Garage Gab practices to build bridges with
communities that historically have not in a multifamily complex with over communities that historically have
been reached out to. 20 people in attendance. not been reached out to.
Implement a monthly printed
newsletter that would be mailed to
all residential households.

Maintain a Implement a new social media
financially sound Develop a plan for the Saginaw 75th Introduced an online platform for policy which includes a content
City providing anniversary celebration. Develop a vendors to sign up for the Train & calendar. Work with local, state,
superior special event calendar and introduce an Grain Festival. Worked with local, and national organizations for
services online planning platform to efficiently and state, and national companies to sponsorships to fund special
effectively plan special events. Work with raise more than $50K in events.Estbalish a worflow for
local, state, and national companies for sponsorships departments to request services
sponsorships to fund special events. from the Office of
Communications.

Seek alternate Worked with Community Link as
sources of Continue to maintain and create their point of contact during the Continue to maintain and create
funding and use relationships and partnerships with non- Knowles road reconstruction relationships and partnerships
interlocal
agreements to profit, governmental, and private project. Attendend conferences, with non-profit, governmental, and
conventions, and events to
increase levels organizations to fund and host special represent Saginaw and create private organizations to fund and
host special events.
events.
of service or connections.
cost savings

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