Page 179 - CityofSaginawFY25Budget
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CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2024-2025
COMMUNICATIONS
LONG TERM OBJECTIVES
GOALS: Focus on increasing transparency, efficiency, and innovation through the creation and implementation of
Plan, establish, and maintain a PEG and streaming channel for residents to view city produced content
Implement a branding guide to create uniformity throught the city departments.
Look at alternative locations to host special events that are outgrowing their current location.
2020-2021 2021-2022 2022-2023 2023-2024 2024-2025
PERFORMANCE MEASURES ACTUAL ACTUAL ACTUAL ACTUAL BUDGET
Number of website update request 325 416 300
Number of Facebook Reach (City Main Page) 524,409 478,600 442,200 500,000
Number of Facebook Page Likes 2,800 15,100 16,523 16,500
Number of special events 4 3 4
Number of website visitors 327,000 263,100 250,000
Number of websites moderated by
Communications office 1 2 2 2 2
Number of Garage Gabs 1 4 10
Number of town hall/forums 5 2 5
* Communications Manager hired in 2021-2022 so performance measures before that time are not available.
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