Page 126 - CityofSaginawFY25Budget

CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2024-2025

COMMUNITY SERVICES

ANNUAL OBJECTIVES 2023-2024 PERFORMANCE
Rejuvenating and enhancing Recreation Center with improved
Renovate and enhance recreation facilities to better meet the amenities such as carpet, stage curtains, flooring, fitness
needs of the citizens.
equipment. Overhauled the pumps at the Aquatic Center.
Rebuilding our programs to the attained levels prior to the COVID-
19 Pandemic through increased marketing and promotion.
Establish community involvement programs with residents and Continue operation with reduced programs, reduced staffing
business owners. levels reduced space and reduced hours of operation. Looking at
enhancing the Concerts in the Park program to include another
day (Fridays) that showcases local acts.

Continue to produce programs, activities and events that enhance
Enhance the youth & adult swimming programs.
our citizen's quality of life.

Solicit grants, sponsorships and donations to help offset the Continue to solicit for grants, sponsorships and alternative
annual budget. funding sources to help offset the approved budget.

Over the past 12 months of this fiscal year, we have had over
19,000 participants, compared to over 15,000 last fiscal year (12
Increase participation in Senior activities by updating the months). The Senior Center is one of this city's most popular
building, improving programs, meals and/or transportation. attractions and amenities, offering significant "Quality of Life" to
our Senior Adult Community. It is mainly funded through
donations and sponsorships, which the Director seeks.
Continue operation with reduced programs, reduced staffing
levels reduced space and reduced hours of operation. However,
Increase awareness and usage of municipal rental facilities. our revenues were greater than projected. Weather at the outdoor
Aquatic Center determines participation and revenues at the
facility
Our attendance is significant and the public is asking for more
Expand and enhance visual and performing arts program.
concerts.
Memberships decreased to reduced programs, reduced staffing
Increase membership and program participation by 5%, while
retaining current members. levels and reduced hours of operation. However our memberships
did grow from the previous year.
Continue operation with reduced programs, reduced staffing
levels, reduced space and reduced hours of operation. However,
our revenues were more significant than projected. Weather at
Increase revenues by 5% and maintain a stable revenue base.
the outdoor Aquatic Center determines participation and revenues
at the facility, as does the availability of staffing. We had greater
participation and revenues in comparison to last fiscal year.

Promoted programs and events through City Newsletter,
Communicate more effectively with citizens by using the
website, newsletter and e-mail alerts. Facebook, Twitter, Linked In, Digital Display Sign, Saginaw FYI,
press releases, and web announcements.

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