Page 124 - CityofSaginawFY25Budget

CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2024-2025

COMMUNITY SERVICES

GOAL: To improve the quality of life for citizens of all ages by providing a variety of recreational and leisure activities,
special events, aquatic and athletic programs, visual and performing arts programs, facilities and services that
encourage life enrichment, health, fitness and enjoyment.
City FY 2023-2024 FY 2023-2024 FY 2024-2025
Strategy Department Goal Department Achievement Department Goal

Continue to maintain existing programs Rebuilding our programs to the attained
and increase programming to reach the levels prior to the COVID-19 Pandemic
levels of participation pre-COVID 19. through increased marketing and
Increase revenues through new creative promotion. Continue operation with
and fine tuned existing programs. reduced programs, reduced staffing
Reopen and restart programming at the levels, reduced space, and reduced Continue operation with reduced
Maintain a senior center and move operations to hours of operation. Increase programs, reduced staffing levels
financially
sound City the recreation center. Improve 9th participation, programs, and events at reduced space and reduced hours of
providing Annual Images of Saginaw Photo the Senior Center. The Senior Center is operation. Increase revenues through
Contest with increased awards,
new creative and fine tuned existing
one of our most popular attractions and
superior promotion and revised program. amenities in this city offering significant programs. Improve and increase
services
Increase marketing and promotion of the "Quality of Life" to our Senior Adult programs, activities and events.
City via Facebook, Twitter, press/media Community. It is mainly funded through
release, Digital Display Sign, Saginaw donations and sponsorships which the
FYI, and web site. Insert newly created Senior Center Director seeks. Restarting
Communications Department and staff our Adult Volleyball League after a 3-
into this department. year absence.
Partner with local professional
Maintain a photography company to provide Increased participation in the Concerts in Partner with a local professional
financially additional advice, funding, awards and photography company to provide
the Park, Senior Center and all
sound City marketing to increase participation in the Recreation Center activities, events and additional advice, funding, awards, and
providing Images of Saginaw Photo Contest. programs through increased promotion marketing to increase participation to
superior Seeking additional sponsorship and marketing. restart the Images of Saginaw Photo
services opportunities through drink vending Contest after a 3-year absence.
companies.

Increased programming for the Senior Continuing the process of rebuilding our
Center. Increased programming for the programs to the attained levels prior to
Recreation Center. Purchase and install the COVID-19 Pandemic through
a new generator for Recreation Center increased marketing and promotion. Continuing the process of rebuilding our
(emergency evacuation center). Continue operation with reduced programs to the attained levels prior to
Expand Increased and improved the Food Truck programs, reduced staffing levels, the COVID-19 Pandemic through
community Park operations. Create a Food Truck reduced space and reduced hours of increased marketing and promotion.
quality of life Park Coordinator position to help operation. Increased and improved the Continue operation with reduced
ammenities alleviate signficant comp-time hours and Food Truck Park operations. Continues programs, reduced staffing levels,
to manage the operations of this very to seek alternative finding sources to reduced space and reduced hours of
successful park. Increase programming help fund the Senior Center and operation.
for Concerts in the Park. Insert newly Recreation Center programs. Increased
created Communications Department and improved the Food Truck Park
and staff into this department. operations.

LONG TERM OBJECTIVES

Plan, develop, and successfully manage the Aquatic Center in 2025.
Develop a Youth & Adult swimming program that includes: swim lessons, water aerobics, outdoor movie night, teen
nights, special resident-only days, etc.

Create a Full-time Food Truck Park Coordinator Position to manage the operations of the park.

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