Page 197 - CityofColleyvilleFY25AdoptedBudget

Departmental Goals & Objectives
Goal 1: Provide Transparent and Timely Information to Goal 2: Build Community Pride Through City Events
Objective 2.1: Increase participation in City events to
the Public
Objective 1.1: Increase public awareness of City foster a sense of community pride and engagement.
business and activities by expanding the reach of Performance Measure 2.1.1: Number of
social media and email communications. participants at major City events.
Performance Measure 1.1.1: Number of social
media followers across all City platforms. Prior Year Actual (2023) 20
N/A 30
Prior Year Actual (2023) Current Year Estimate (2024)
9.7K 40
Current Year Estimate (2024) Budget Year Target (2025)
10K
Budget Year Target (2025)

Performance Measure 1.1.2: Number of
subscribers to the City's E-News.
N/A
Prior Year Actual (2023)
4,849
Current Year Estimate (2024)
4,900
Budget Year Target (2025)

Departmental Goals & Objectives (continued)

Goal 3: Expand Marketing and Branding Oppor tunities
Objective 3.1: Introduce at least one new marketing
or branding initiative annually to enhance the City's
image.
Performance Measure 3.1.1: Number of new
branding items introduced.
N/A
Prior Year Actual (2023)
3
Current Year Estimate (2024)
4
Budget Year Target (2025)

City of Colleyville | Budget Book 2025 Page 197