Page 283 - Bedford-FY24-25 Budget

Performance Measures

ACTUAL TARGET PROJECTED TARGET
MEASURE TYPE
22 /23 23/24 23/24 24 /25
# of FTE's Input 3 3 3 3
# of Facebook Followers on City of Output 18,001 18,500 19,500 20,500
Bedford Page
# of X (formerly Twitter) Followers on City Output 3,076 3,100 3,175 3,200
of Bedford Page*
# of Instagram Followers on City of
Bedford Page Output 4,318 3,300 4,800 5,500
# of Council Meetings Attended to Run Output 22 25 25 25
A/V Equipment
# of Events Photographed Output 12 15 15 15
# of Facebook Posts Output 486 475 480 475
# of Videos Produced Output 18 16 16 16
Effectiveness &
% of Publications Prepared on Time 100% 100% 100% 100%
Outcomes
% of Media Calls Responded to Within 24 Effectiveness &
Hours Outcomes 100% 100% 100% 100%
% of Direct Messages to the City of Effectiveness &
Bedford's Main Social Media Channels 100% 100% 100% 100%
Answered in One Business Day Outcomes
% of Social Media Audits Conducted with Effectiveness & 100% 100% 100% 100%
Social Media Admins Outcomes

* Please note: X (formerly Twitter) is undergoing major brand and operational changes that have signi cantly impacted the
number of users and how much they can interact with other accounts without paying additional fees.

City of Bedford, TX | Adopted Budget FY 2024-2025 Page 283