Page 181 - CITY OF AZLE, TEXAS

DEPARTMENT ACCOUNT
General Operations 10-750

PURPOSE STATEMENT:
The General Operations Department of the Golf Course includes the pro shop and golf cart fleet staff. The pro shop
schedules all events and tee times, provides retail sales and oversees the daily operation of the golf course. The cart
staff maintain the golf cart fleet and the practice range.

GOALS AND OBJECTIVES:
Recover the course reputation from winter kill.
Build a team that has the same goals and function seamlessly no matter the situation.
Market the golf course utilizing email database marketing, social media, and our website.
Increase revenue per round.
Provide consistent instructional programming targeted at all demographics.
Improve the merchandise offerings and displays to increase merchandise sales.
Maximize rounds by implementing an online tee time purchasing option and a no-show policy.
Create an improved driving range experience resulting in an increase in driving range revenue.

KEY POINTS OF PROPOSED BUDGET:
Personnel: Increase due to impact of FY 24 step increases, pay plan market adjustment, and increased
benefits costs.
Supplies: Increase for the purchase of an iPad and cell service to be used as a point-of-sale terminal for the
beverage cart and as a backup for the proshop when the internet is down.
Services: Increase for golf cart maintenance, additional merchant service fees, and salary increases for
PEO employees.

KEY INDICATORS OF PERFORMANCE: FY 22-23 FY 23-24 FY 24-25
Actual Estimate Projection
Total Rounds (Fee & Annual Pass) 44,878 38,000 45,000
Increase/(Decrease) in Rounds from Previous Year 2,294 -6,878 8,000
Average Total Revenue per fee round played 47 43 48
Average Golf Revenue per fee round played 34 30 35
Average Pro Shop revenue fee per round played 4 3 4
Labor expense per round 7 9 7

City of Azle FY 2024-2025 Budget 170