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Strategy 1.5: Continue Supporting Quality of Life through Excellent Events and Festivals

From Holly Days and Keller Summer Nights to our newest and most popular annual event, Keller
Lights, the Keller Parks & Recreation Department hosts over 30 special events each year attended
by tens of thousands of residents and visitors. This year, an additional $30,000 has been budgeted
for a total of $80,000 to support the city's award‐winning event lineup and allow staff to consider
other additions to the special event calendar throughout the year.

Goal 2: Attract Vibrant Development

Strategy 2.1: Maintain Momentum of Old Town Keller by Supporting Organic Growth
Consistent with Council's Vision for the Area

Phase I of redeveloping Old Town east of Hwy. 377 is nearing completion. This includes
converting Bates Street into a festival street and installing a Pedestrian Hybrid Beacon to provide
visitors safe access across Hwy. 377 on foot. The revitalization projects in Old Town have acted
as a catalyst for surrounding property owners to work with city staff in improving their properties
and exploring uses harmonious with the vision of Old Town Keller.

Redevelopment of Old Town will soon see the benefits of the established Tax Increment
Reinvestment Zone (TIRZ) No. 2, which stretches along Hwy. 377 and includes all of the Old Town
Keller zoning district. By capturing increased valuation increments from new projects like Center
Stage and the redevelopment of properties along the highway corridor, money will be earmarked
to pay for major infrastructure, drainage, park and other public improvements in Old Town for
years to come. The tax base was established on Jan. 1, 2022 and the increment over that base
will be realized in 2023. At the end of FY 2022‐23, the TIRZ Board will meet to prioritize future
projects.
Strategy 2.3: Attract Experiential Businesses to Keller, Including Sit‐Down Restaurants

A growing number of new restaurants have chosen Keller as their home. Business‐friendly
policies, quality of life, and exceptional city amenities have helped attract quality restaurants
such as the Cajun‐inspired seafood restaurant Te'Jun, Texas barbeque hotspot Outpost 36 and
popular sushi destination Hush, to name a few. The attraction of these unique restaurants
highlights the city's recognition by various publications as an up‐and‐coming dining destination.
City staff will continue to promote Keller's strengths to identify and target experiential businesses
consistent with the vision of Keller residents.

Strategy 2.4: Continue Improving Primary Commercial Corridors

Redevelopment of existing commercial corridors will become increasingly important to growing
Keller's commercial tax base as we reach our community's natural buildout. The Tax Increment

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