Page 238 - BurlesonFY24AdoptedBudget

Community Services

includes Marketing and Communications, Library and Senior Activity Center

Marketing & Communications: The Marketing/Communications Office serves as the liaison among the
city, media, and community. Main responsibilities include community engagement through various
mediums and documentation of city events and happenings through video and photography. The
department plays a vital role in internal communications through weekly employee emails, quarterly
newsletters and customer service support.

Library: The Burleson Public Library serves as a vital community center providing materials and services
to help community residents obtain information meeting their personal, educational, cultural, and
professional needs.

Senior Center: The senior activity center meets the needs of the rapidly growing older adult population
by providing valuable health screening services, leisure activities, special events, classes and travel
experiences.

Strategic Plan and Emphasis
 SFA 1: Operational Excellence
o Deliver high-quality service to external and internal customers by providing an
outstanding customer experience; regularly seeking feedback from citizens and
employees; and offering convenient methods for conducting business with the city.
o Be a responsible steward of the city’s financial resources by providing rates and fees
that represent a strong value to our citizens; providing timely, accurate and transparent
financial reporting; and utilizing long-range planning.
 SFA 3: Community
o Provide outstanding cultural and educational opportunities by cultivating mutually
beneficial partnerships with area education, business community and government
entities; and by continuing to enhance and develop programs that enrich the quality of
life for residents.

Future Goals in FY 2023-2024

 Increase offsite programming and promote library services with the library’s outreach vehicle.
 Increase access to digital library materials by adding more content to meet demand.
 Increase engagement at the senior center through promotions and partnerships with
community organizations.
 Provide the public with updates on the status of the 2022 Bond Program Implementation
 Utilize the newly installed video system in the Mayor Vera Calvin Plaza to showcase city events
to visitors and those in our community with sensory sensitivities or disabilities
Prior Year Accomplishments for FY 2022-2023

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