Page 304 - Bedford-FY23-24 Budget

Performance Measures

ACTUAL TARGET PROJECTED TARGET
MEASURE TYPE
21/22 22 /23 22 /23 23/24
Number of FTE's INPUTS 3 3 3 3
Number of Facebook Followers on City of
Bedford Page OUTPUTS 15,473 16,500 17,500 18,500
Number of Twitter Followers on City of OUTPUTS 2,982 3,000 3,050 3,100
Bedford Page*
Number of Instagram Followers on City of OUTPUTS 1,381 1,500 2,900 3,300
Bedford Page
Number of Council Meetings Attended to
Run A/V Equipment OUTPUTS 26 25 25 25
Number of Events Photographed OUTPUTS 12 6 15 15
Number of Facebook Posts OUTPUTS 496 425 500 475
Number of Videos Produced OUTPUTS 14 12 15 16
Percentage of Publications Prepared on EFFECTIVENESS & 100% 100% 100% 100%
Time OUTCOMES
Percentage of Media Calls Responded to EFFECTIVENESS &
Within 24 Hours OUTCOMES 100% 100% 100% 100%
Percentage of Direct Messages to the City EFFECTIVENESS &
of Bedford's Main Social Media Channels OUTCOMES 100% 100% 100% 100%
Answered in One Business Day
Percentage of Social Media Audits EFFECTIVENESS & 100% 100% 100% 100%
Conducted with Social Media Admins OUTCOMES

* Please note: Twitter is undergoing major brand and operational changes that have signi cantly impacted the number of
users and how much they can interact with other accounts without paying additional fees.

City of Bedford, TX | Proposed Budget FY 2023-2024 Page 304