Page 185 - CITY OF AZLE, TEXAS

DEPARTMENT DIVISION ACCOUNT
General Operations Golf Course 10-514

PURPOSE STATEMENT:
The General Operations Department of the Golf Course includes the pro shop and golf cart fleet staff. The pro shop
schedules all events and tee times, provides retail sales and oversees the daily operation of the golf course. The cart
staff maintain the golf cart fleet and the practice range.

GOALS AND OBJECTIVES:
Provide a consistent golf experience for our passholders and guests.
Build a team that has the same goals and function seamlessly no matter the situation.
Market the golf course utilizing email database marketing, social media, and our website.
Increase revenue per round.
Provide consistent instructional programming targeted at all demographics.
Improve the merchandise offerings and displays to increase merchandise sales.
Maximize rounds by implementing an online tee time purchasing option and a no-show policy.
Implement automatic billing for our passholders.

KEY POINTS OF PROPOSED BUDGET:
Personnel Services: Increase due to impact of FY 23 step increase and increased benefits costs and increase
related to COLA increase.
Supplies: Increase for the purchase of new TVs for the pro shop and patio area.
Contractual Services: Increase for internet upgrades, new point-of-sale system, additional funds for PEO
employees, and a 5% increase for PEO employees.
Capital Outlay: Increase for cabinets and furniture for the display and storage of pro shop merchandise and new
bag stands for the driving range.

KEY INDICATORS OF PERFORMANCE: FY 21-22 FY 22-23 FY 23-24
Actual Estimate Projection
Total Rounds (Fee & Annual Pass) 42584 41500 40000
Increase/(Decrease) in Rounds from Previous Year 2456 -1084 -1500
Average Total Revenue per fee round played 42.35 45 48
Average Golf Revenue per fee round played 34 36 39
Average Pro Shop revenue fee per round played 3 4 4
Labor expense per round 7.76 8.5 9.5

City of Azle FY 2023-2024 Budget 174