Page 34 - ArlingtonFY24AdoptedBudget

Business Plan

Build Unity

Goal 1: Implement Strategies to Eliminate Racism and Other
Forms of Discrimination and to Advance Unity in Arlington
Objective 1: Address General Disparities
Project Performance Measure(s) Department(s)
BU Unity Council Recommendation – Communication & Legislative Affairs
1.1.2 Diversity Communication &
Outreach
Summary:
Percent
The City of Arlington is committed to producing Milestone Target Date Complete
communications, marketing and outreach materials Create Internal Working 4 Qtr. FY 2020 100%
th
that are representative of the 8th most diverse Group of Staff Member
community in the country, according to a report by Representative of
WalletHub. Led by the City’s Office of Arlington’s Diversity
Communication, this organizational effort will be Regularly Translate and 2 Qtr. FY 2021 100%
nd
implemented through content produced on the Create Original Content in /Ongoing
City’s website, social media pages and video Spanish and/or Vietnamese
programming. The City will also continue to promote Showcase More of 3 Qtr. FY 2021 100%
rd
and encourage greater inclusivity, equity, and access Arlington’s Cultural /Ongoing
to important services and to make sure we are Diversity in City-produced
reaching as many residents as possible through all Communication
Office of Communication channels and platforms. Increase Distribution of 3 Qtr. FY 2022 100%
rd
This includes Facebook, Twitter, Instagram, Content and Information /Ongoing
Nextdoor, LinkedIn, the government cable channel About City Services to Key
and the City’s YouTube channel. It also includes in- Advocates in Arlington’s
person communication and relationship building, a Black, Latino, and
key component to building trust with Vietnamese Community
underrepresented groups in our community. Increase Outreach to 3 Qtr. FY 2023 100%
rd
Minority Communities to /Ongoing
Inform them About Board
and Commissions
Applications
Improve Outreach to People 1 Qtr. FY 2024 60%
st
with Disabilities and
Increase the Number of
Stories Showcasing their
Success on the City’s
Website, Social Media, and
Video Programming
st
Improve Outreach to 1 Qtr. FY 2024 60%
Seniors Through the City’s
Communication Channels
and Support the Marketing
Efforts and Promotion of
Arlington’s New Active
Adult Center

FY 2024 Adopted Budget and Business Plan 25 City of Arlington, Texas