Page 266 - CityofMansfieldFY23Budget

Division:
Economic Development

Mission Statement:
Our mission is to elevate the City's recruitment efforts across the state, country, and globe. We do this by sourcing, facilitating,
and promoting world-class development; from the brands that choose us to the amount of private investment made. Finally, we
are advocates for all existing businesses in Mansfield by helping them grow and flourish.
Services Provided:
1. Business recruitment/attraction
2. Business retention and expansion
3. Workforce development

CITY COUNCIL’S STRATEGIC PRIORITIES N O R T H

Noteworthy Organizational Remarkable Together Healthy
Essentials Excellence Experiences as One Economy
Consistently Strong team Distinctive Create Sustainable assets,
high-quality and internal services and community financial strength &
services culture amenities connections growth

N O R T H
Goal #1 ● ●
To transform the commercial real estate broker's image of Mansfield from a bedroom community to a world class city with vibrant and
thriving employment options, entertainment districts, and educational venues.
Objectives
1. Update all EDC marketing collateral
2. Create a brand-awareness campaign
3. Host developer and broker forums to promote both active and available developments
4. Participate in site selection consortiums
5. Partner with regional and statewide influencers to reach our target audience

Actual Actual Budget Budget
Performance Measures - NEW 2019-2020 2020-2021 2021-2022 2022-2023
EDC Marketing collateral and website updated 100%
Host quarterly broker/developer forums 4
Engage the top commercial brokerage firms for Mansfield tours 24
Participation in site selection trade shows 6
Sponsor regional events with Dallas Business Journal and
Workforce Innovators 2

N O R T H
Goal #2 ● ●

To lead a collaboration with our varioius industries to attract the best labor force and foster workforce development opportunities.

Objectives
1. Host panel discussions with stakeholders
2. Develop an annual summit to assist with labor force recruitment
3. Develop a council appointed committee of these sectors for targeted industry recruitment

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