Page 269 - HurstFY23AnnualBudget
P. 269

APPROVED BUDGET FISCAL YEAR 2022-2023






                                                       CITY OF HURST
                 HALF-CENT COMMUNITY                 ADMINISTRATION                       0773 RECREATION
                 SERVICES FUND


               MISSION STATEMENT

               The Recreation Division is dedicated to improving the quality of life for citizens of all ages by
               providing  a  variety  of  recreational  activities,  special  events,  facilities,  and  services  that
               encourage life-long learning, fitness, and fun.

               DIVISION DESCRIPTION

               The  Recreation  Division  is  responsible  for  the  planning,  promotion,  implementation,  and
               evaluation of a wide variety of programs, activities, events, and services for youth and adults in
               the  Hurst  community.  These  programs  and  activities  include  Recreation  Center  operations,
               Tennis  Center  operations,  an  extensive  recreation  and  classroom  program,  youth  and  adult
               athletic programs, various community special events, and public reservations for various parks
               and recreational facilities.

               PRIOR YEAR RESULTS & ACCOMPLISHMENTS

                   ✓  In recovering from COVID-19, we were able to offer twelve (12) in-person events and one
                       virtual event.
                   ✓  Increased  our  Recreation  Membership  count  by  619  memberships  to  1,529  active
                       memberships.
                   ✓  Reinstituted in-person classes, achieving approximately 1,300 registrations maintained a
                       class make-rate of 58%.
                   ✓  The Hurst Tennis Center resurfaced two (2) Tennis Courts into eight (8) Pickleball courts

                       and developed Pickleball classes.
                   ✓  Offered a new adult athletic league, Sand Volleyball.

               FUTURE INITIATIVES

                   ➢  Utilize new and innovative marketing techniques to educate the community about our
                       offerings.
                   ➢  Conduct facility checks and surveys to ensure our facility and fitness program meets the
                       needs of the community.

                   ➢  Re-establish  our  personal  training  program  and  look  at  other  benefits  and  facility
                       restructuring that can make our memberships and facility more appealing for our target
                       markets.
                   ➢  Partner with local businesses and trainers to offer new incentives and programs.




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