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APPROVED BUDGET FISCAL YEAR 2022-2023

➢ Create programs that are relevant and appealing to our target markets.
➢ Explore new offerings and programs for kids and families.
➢ Establish an effective marketing plan to communicate changes and offerings to the
community.
➢ Continue to offer programs at competitive prices.
➢ Consider adding youth Pickleball programming.
o Look for opportunities to conduct and host tournaments.
➢ Evaluate the Tennis Center’s operating schedule and whether or not it meets the
community need.

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:

☐Public Safety ☒Innovation
☐Economic Vitality ☐Redevelopment
☐Infrastructure ☒Leadership

Goals:
• Increase membership base for both facility and class pass memberships.
• Increase the Healthy Hurst Event and Challenge offerings to promote a continuous and
obtainable healthy lifestyle for our residents.
• Grow the classroom program and increase well rounded offerings that are both appealing
and beneficial to Hurst Residents.
• Look for ways to grow the Hurst Tennis center program offerings to best suit the
community’s needs.

Objectives:

• To continue to promote and publicize recreational activities and programs that will
enhance the quality of life for Hurst citizens of all ages.
o 0-3 Years Short Term

• To maximize the use of facilities improved or constructed within the Half-Cent Sales Tax
Capital Improvements Program through the development of recreation programs.
o 0-3 Year Short Term

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