Page 181 - HurstFY23AnnualBudget

APPROVED BUDGET FISCAL YEAR 2022-2023

CITY OF HURST
110 GENERAL FUND COMMUNITY SERVICES 0773 RECREATION

MISSION STATEMENT

The Recreation Division is dedicated to improving the quality of life for citizens of all ages by
providing a variety of recreational activities, special events, facilities, and services that
encourage life-long learning, fitness, and fun.

DIVISION DESCRIPTION

The Recreation Division is responsible for the planning, promotion, implementation, and
evaluation of a wide variety of programs, activities, events, and services for youth and adults in
the Hurst community. These programs and activities include Recreation Center operations,
Tennis Center operations, an extensive recreation and classroom program, youth and adult
athletic programs, various community special events, and public reservations for various parks
and recreational facilities.

PRIOR YEAR RESULTS & ACCOMPLISHMENTS

✓ In recovering from COVID-19, the Recreation Center was able to offer twelve (12) in-

person events and one virtual event.
✓ Increased the Recreation Membership count by 619 memberships to 1,529 active
memberships.
✓ Reinstituted in-person classes, achieving approximately 1,300 registrations maintained a
class make-rate of 58%.
✓ The Hurst Tennis Center resurfaced two (2) Tennis Courts into eight (8) Pickleball courts
and developed Pickleball classes.
✓ Offered a new adult athletic league, Sand Volleyball.

FUTURE INITIATIVES

➢ Utilize new and innovative marketing techniques to educate the community about our
offerings.
➢ Conduct facility checks and surveys to ensure our facility and fitness program meets the
needs of the community.
➢ Re-establish our personal training program and look at other benefits and facility
restructuring that can make our memberships and facility more appealing for our target
markets.
➢ Partner with local businesses and trainers to offer new incentives and programs.
➢ Create a schedule that is sustainable and with the staff shortages in mind.

181