Page 168 - Grapevine FY23 Adopted Budget (1)

FY 2022-23 APPROVED OPERATING BUDGET
CONVENTION AND LEISURE INCENTIVES FUND
215-225-001

2019-20 2020-21 2021-22 2021-22 2022-23
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Supplies - - 100,000 225 -
Services 3,180,171 1,760,260 4,100,690 3,575,741 4,503,133
Transfers 8,500,000 1,869,760 - - -

Total 11,680,171 3,630,020 4,200,690 3,575,966 4,503,133

OBJECTIVES

-
To incentivize and promote group convention and leisure business focusing on city-wide conventions, need dates and holiday patterns.
- Utilize international representation companies to increase visitation to Grapevine from international markets.

- Educate meeting planners on the benefits of the 215 incentive program.

2019-20 2020-21 2021-22 2021-22 2022-23
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Number of bookings generated through financial incentives 87 125 115 126 130

Number of room nights booked through financial incentives 131,059 177,803 167,500 180,000 185,000
Economic impact of bookings with financial incentives $77M $140M $100M $124M $135M
Economic impact of social, military, educational, religious and $43M $59M $57M $56M $60M
fraternal meetings booked
Number of total impressions for incentive marketing from 109M 52.7M 80M 82M 115M
print/digital/TV/radio
*Number of trade promotional events from international NA NA NA 5 10
representation companies
*New in FY23

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