Page 185 - CITY OF AZLE, TEXAS

DEPARTMENT DIVISION ACCOUNT
General Operations Golf Course 10-514

PURPOSE STATEMENT:
The General Operations Department of the Golf Course includes the pro shop and golf cart fleet staff. The pro shop
schedules all events and tee times, provides retail sales and oversees the daily operation of the golf course. The cart
staff maintain the golf cart fleet and the practice range.

GOALS AND OBJECTIVES:
To Provide and exceptional golf experience for our guests.
Continue to maximize our tee sheet, and grow rounds of golf played.
Hire, train, and retain a team that will provide excellent customer service.
Look for the best products that our customers will buy in our golf shop.
Be mindful of our growing customer base and thier needs.
Continue to coach and mentor staff to give the best possible golf experience to our customers.
Implement new marketing strategies and ideas to maximize revenues.
Find the proper balance between outside tournaments and normal play.

KEY POINTS OF PROPOSED BUDGET:
Personnel Services: Increase due to impact of FY 22 step increase and increased benefits costs and increase
related to salary plan market adjustment.
Propose to add 2nd Assistant Golf Professional position to City payroll
Supplies: Increase to cover additional resale merchandise and increased fuel costs.
Capital Outlay: Increase to continue cosmetic upgrades to the proshop facility and driving range tee box upgrade.

KEY INDICATORS OF PERFORMANCE: FY 20-21 FY 21-22 FY 22-23
Actual Estimate Projection
Total Rounds (Fee & Annual Pass) 41388 43782 46145
Increase/(Decrease) in Rounds from Previous Year 4757 2394 2363
Average Total Revenue per fee round played 38.67 36.77 35.76
Average Golf Revenue per fee round played 31 31 29
Average Pro Shop revenue fee per round played 3 3 3
Labor expense per round 7.89 7.74 7.91

City of Azle FY 2022-2023 Budget 174