Page 262 - City of Mansfield FY22 Operarting Budget

MANSFIELD CONVENTION & VISITORS BUREAU

MISSION STATEMENT:

The mission for The Community Engagement Division is to increase
public engagement using the many social media channels and digital
media, as well as creating excitement that markets tourism through
sports, festivals, and creative art events.

Services Provided
• Promoting Mansfield on the Visit Mansfield social media
channels and website.
• Bringing tourism to the city by visiting trade and sales shows.
• Supporting local businesses through promotions.

Accomplishments in FY 2020-2021
• Successfully and safely promoted Music Alley with a ticket only option during Covid 19.
• Won multiple awards for our marketing efforts and SoMetro Staycation series.
• Over 500 followers added on the Visit Mansfield Facebook page since October 2020.

FY 2021-2022 Goals & Objectives

1. Have attendance to events and stays in hotels in 2022 return to the same levels as those in 2019.
• Strongly package existing booked events to entice increased tourism.
• Creatively promote large scale events bringing in attendees from surrounding areas that will stay
in our hotels.
• Entice visitors to stay in hotels for one night and create repeat customers.

2. Gain 6,000 followers on the Visit Mansfield Facebook page and 7,500 followers by 2023.
• Create shareable content on a regular schedule.
• Network with local organizations, convention and visitors’ bureaus, and state organizations.
• Ensure that Visit Mansfield has a strong presence at all city events.

3. Create an advertisement or feature that goes viral (1 million views on Facebook or 1.25 million views
on YouTube).
• Create shareable content on a regular schedule.
• Establish bonds between local and statewide influencers and media.
• Stay tied into social media trends.

Measurable Outcomes:
• Creating a Juneteenth event in partnership with a resident group to increase historical knowledge
while promoting and tracking diversity.
• Schedule a demonstration for Bang the Table or other engagement tools.
• The Master Plan should include a Cultural Arts study.
• Track the attendance numbers; both internal and external at special events to access the impact
the event had and to see what advertising medium is working.
• Dual language marketing to reach other markets in the region.

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