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PARKS AND RECREATION DEPARTMENT
SENIOR SERVICES DIVISION (100-63-634)

DEPARTMENT DESCRIPTION:
The Keller Senior Activities Center is an essential element of a healthy and vibrant community, providing individual, social and
economic value. The Senior Services division of the Parks and Recreation Department encourages individuals and groups to
connect with one another to create a welcoming, diverse and fun environment by providing a wide range of health and
wellness, enrichment, education, travel opportunities, meal program and special events for the 55-plus population and their
families. The facility includes one large activity room, two class classrooms, one small multipurpose room, an area for
socializing and a kitchen.

DEPARTMENT/DIVISION GOALS:
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, education, and travel
opportunities.
2. Continue to create new technology programs that meet the needs of our aging population and programs that help them
maneuver through current virtual challenges.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and encouragement of
community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social,
electronic and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds their
expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that align with our
core values.
8. Establish additional programming to bridge generations with increase of new facility space.
9. Achieve our primary goal of transitioning and creating opportunities for the new facility.

DEPARTMENT/DIVISION OBJECTIVES:
1. Provide sponsors and businesses opportunities to connect with their local senior community through a variety of
sponsorships to keep cost low for members.
2. Offer multigenerational classes to enhance awareness of the senior activities center to the public.
3. Increase the amount and variety of trips offered.
4. Establish new volunteer opportunities that align with our goals and mission.

SERVICE LEVEL ANALYSIS *
SERVICES PROVIDED FY 2019-20 FY 2020-21 FY 2020-21 FY 2021-22
Number of Annual Memberships 1,174 1000 1,200 1,400
Annual Senior Services Programs 913 1,500 1,000 1,500
Number of Trips offered 27 45 5 25
Number of Community Partners 45 35 45 50
Number of Donations Provided to Senior
Center 61 60 55 65

PERFORMANCE INDICATORS
Annual Facility Attendance 7,383 13,000 6,000 13,000
Annual Senior Services Program 12,170 20,000 14,000 20,000
Attendance
Special Event Participants 399 3,000 950 1,500
Trip Participants 288 600 40 450
Annual Donation Total $21,061 $25,000 $8,000 $15,000

*Note - Facility Closed to Covid19 on March 13, 2020 and operated only curbside programs and services until March 1, 2021

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