Page 234 - Hurst Adopted FY22 Budget

APPROVED FISCAL YEAR 2022 BUDGET

CITY COUNCIL STRATEGIC PRIORITIES

Redevelopment Public Safety Leadership Innovate Economic Vitality Infrastructure

Goals and Objectives

Goals

Target businesses that are underrepresented in the area but growing in the region

Continue aggressive business retention and development programs to achieve pre-pandemic level of results

Continue to strengthen relationship with North East Mall to remain vital and community friendly

Continue to utilize state-of-the-art technology for economic development

Work with staff to complete final recommendations for the Sustainability Plan and
implement action plans identified

Work with the Hurst Conference Center to enhance its volume and take full advantage of its connected conference center
hotel and the new addition of a fifth hotel, the Candlewood Suites, while increasing more “heads in beds”

objectives

Look at desirable businesses for development and redevelopment opportunities as identified in the Sustainability Plan done
for South East Hurst

Focus development efforts towards the successful redevelopment of the 50 yard line and South East Hurst

Work closely with retail and real estate groups to determine who is in expansion mode

Continue to build on strong working relationships with businesses by counseling and offering resources

Market the city and HEB area at ICSC events and expos at national, state and regional levels

Use Business Leadership Luncheon series to train and educate Hurst businesses

Develop and promote an incentivized commercial property enhancement program

Offer a business friendly zoning, site plan and platting process that assures city interests are considered in
development in a timely manner

Continue marketing city and HEB area at specific events, with publication of newsletters, website updates and Retail
Restaurant and Business Guide

Explore ways Police Department can assist with keeping the mall safe, vital and community friendly

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