Page 165 - Grapevine FY22 Adopted Budget v2

FY 2021-22 APPROVED OPERATING BUDGET
CONVENTION AND LEISURE INCENTIVES FUND
215-225-001

2018-19 2019-20 2020-21 2020-21 2021-22
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Supplies 101,199 - 60,000 - 100,000
Services 4,614,493 3,180,171 4,656,651 3,572,021 4,100,690
Transfers - 8,500,000 - - -

Total 4,715,692 11,680,171 4,716,651 3,572,021 4,200,690

OBJECTIVES
- To incentivize and promote group convention and leisure business focusing on city-wide conventions, need dates and holiday patterns.

- Utilize international representation companies to increase visitation to Grapevine from international markets.

- Educate meeting planners on the benefits of the 215 incentive program.

2018-19 2019-20 2020-21 2020-21 2021-22
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Number of bookings generated through financial incentives 84 87 95 110 115

Number of room nights booked through financial incentives 126,575 131,059 145,000 165,000 167,500
Economic impact of bookings with financial incentives $ 71M $77M $ 84M $95M $100M
Economic impact of social, military, educational, religious and $ 31M $43M $ 42M $55M $57M
fraternal meetings booked
Number of total impressions for incentive marketing from 69M 109M 100M 80M 80M
print/digital/TV/radio

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