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Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) Department(s)
IOE Targeted Marketing Campaign Marketing Partnership Visits Economic Development
1.2.4
Summary:

Based on the Economic Development Strategy, the City Ads Placed Issue
continues to focus its marketing efforts on targeted industries,
aiming at these businesses through their trade associations,
related publications, and attendance and sponsorship of trade Tradeshows/Conferences Attended Date
shows/expos. Additionally, enhanced general marketing
efforts will promote the city at the regional, state, and

international levels, through participation and increased
involvement in key marketing and corporate real estate groups.

In keeping with the City’s brand, advertisements will be
designed with a consistent theme for placement in a variety of
print and electronic publications. An assortment of materials
will be produced in keeping with this theme.

The Office’s webpage is an effective marketing tool for the City
and will continue to be updated to reflect the
service/incentives provided by the City as well as highlighting
Arlington businesses making significant investments in the
economy.

ED Staff will track their outreach efforts via presentations and
partnership events with local organizations.

Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) Department
IOE Economic Development All Economic Development Measures Economic Development
1.2.5 Corporation
Summary:
Milestones Date
On November 3, 2020, Arlington voters approved the adoption
of an additional quarter‐cent City sales and use tax during the
General Election. The quarter‐cent sales and use tax will fund
Arlington's Economic Development Corporation to undertake
such projects as authorized by Chapter 505 of the Texas Local
Government Code. The sales tax will become active in April
2021 and is estimated to generate $15‐17 Million per year.

FY 2022 Adopted Budget and Business Plan 70 City of Arlington, Texas