Page 103 - Saginaw FY21 Annual Budget

CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2020-2021

COMMUNITY SERVICES

GOAL: To improve the quality of life for citizens of all ages by providing a variety of recreational and leisure activities,
special events, aquatic and athletic programs, visual and performing arts programs, facilities and services that
encourage life enrichment, health, fitness and enjoyment.

City FY 2019-2020 FY 2019-2020 FY 2020-2021
Strategy Department Goal Department Achievement Department Goal
Continue to maintain existing programs.
Maintained programs and increased
Increase revenues through new creative revenues for department. Continued
and fine tuned existing programs.
Maintain a Increase senior center programming. Images of Saginaw Photo Contest.
financially Increased Concerts in the Park from 4 to Rebuilding our programs to the attained
sound City Improve 7th Annual Images of Saginaw 6. Increased participation in programs due levels prior to the COVID-19 Pandemic
Photo Contest with increased awards,
providing promotion and revised program. Increase to increased media promotion. **Most through increased marketing and
superior classes and programs were severely promotion.
services marketing and promotion of the City via interrupted March 16, 2020 with the
Facebook, Twitter, press/media release, COVID-19 Pandemic closing our
Digital Display Sign, Saginaw FYI, and operations.
web site.
Increased participation in the
Partner with local professional
Maintain a photography company to provide additional Daddy/Daughter Valentines Dance and
financially Christmas Tree Lighting through Rebuilding our programs to the attained
sound City advice, funding, awards and marketing to increased promotion and marketing. levels prior to the COVID-19 Pandemic
increase participation in the Images of
providing Saginaw Photo Contest. Seeking **Most classes and programs were through increased marketing and
superior severely interrupted March 16, 2020 with promotion.
services additional sponsorship opportunities the COVID-19 Pandemic closing our
through drink vending companies.
operations.
Convert 1 part-time attendant to full-time at
Recreation Center. Increased
programming for the Senior Center. Replaced six treadmills. Increased
Expand recreation class programs. Expanded the Rebuilding our programs to the attained
community Increased programming for the Recreation Concerts in the Park Program. Replaced levels prior to the COVID-19 Pandemic
Center. Replace six treadmills. Replace
quality of life original multi-purpose room wall dividers. the original multi-purpose room wall through increased marketing and
ammenities dividers. Replaced gym light fixtures with promotion.
Increased part-time staff from 20 hours to
maximum of 29 for staff flexibility. Increase LED.
programming for Concerts in the Park.

LONG TERM OBJECTIVES

Plan, develop, and successfully manage the Aquatic Center.

Develop a Youth & Adult swimming program that includes: swim lessons, water aerobics, outdoor movie night, teen
nights, special resident-only days, etc.

Convert one part-time employee to one full-time employee.

Establish a 5k race at the Recreation Center that runs through Willow Creek Park.

Purchase a Digital Display Sign for the front of the Recreation Center to promote/market our programs, activities and
events.
Add additional classes and activities at the Recreation Center, Senior Center and Community Center.
Establish new (large) outdoor performing and visual arts festivals.

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