Page 144 - Hurst Budget FY21

CITY OF HURST

0233 ECONOMIC
GENERAL FUND DEVELOPMENT DEVELOPMENT

FUTURE INITIATIVES

 Promote the re-opening of Hurst businesses as we work to re-establish their customer
base and pre-pandemic volumes.
 Work diligently with landlords, real estate representatives and retailers to backfill the space
left vacant as a result of the pandemic.
 Continue to work closely with Simon Property Group on the highest and best use for the
redevelopment of the North East Mall as we consider possible diversification.
 Continue to work closely with Gardner Capital on redevelopment of southeast Hurst.
 Work with landlords and their brokers to see the final few parcels occupied and the
successful completion of the “50-yard line” redevelopment.
 Look for corporate relocation possibilities in an effort to enhance the daytime population.
 Consider creative, performance based 380 agreements, when justified, to spur major
redevelopment.

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:

☐Public Safety ☒Innovation
☒Economic Vitality ☒Redevelopment
☐Infrastructure ☐Leadership

Goals:
 Target businesses that are underrepresented in the area but growing in the region.
 Continue aggressive business retention and development programs.
 Continue to strengthen relationship with NE Mall to remain vital and community friendly.
 Continue to utilize state-of-the-art technology for economic development.
 Work with staff to complete final recommendations for the Sustainability Plan and
implement action plans identified.
 Work with the Hurst Conference Center to enhance its volume and take full advantage of
its new, connected conference center hotel.

Objectives:
 Look at desirable businesses for development and redevelopment opportunities as
identified in the Sustainability Plan.
 Focus development efforts towards the successful redevelopment of the 50-yard line and
South East Hurst.
 Work closely with retail and real estate groups to determine who is in expansion mode.
 Continue to build on strong working relationships with businesses by counseling and
offering resources.

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