Page 86 - Colleyville FY21 Budget

Performance Measures & Vital Statistics

FY 2020 FY 2021
Performance Measures FY 2016 FY 2017 FY2018 FY 2019
Estimate Target

Number of News 31 52 60 60 60 60
Releases

Public Information 6 9 8 10 10 10
Campaigns

FY 2020
Vital Statistics FY 2016 FY 2017 FY2018 FY 2019
Estimate
E-News Service 3,225 3,819 4,074 3,745 4,849
Subscribers
Social Media Followers
on City of Colleyville 1,836 2,639 4,755 6,725 6,497
Government

Department Resources

FY 2021 General Fund Communications:

$29,405
City Manager

Supplies, $165 , 1%

Community
Relations Specialist

Contractual,
$29,240 , 99%

Note: The Communications & Marketing Coordinator position

is funded out of the Hotel Occupancy Tax Fund as of FY 2021.

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