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DEPARTMENT DIVISION ACCOUNT
General Operations Golf Course 10-514

PURPOSE STATEMENT:
The General Operations Department of the Golf Course includes the pro shop and golf cart fleet staff. The pro shop
schedules all events and tee times, provides retail sales and oversees the daily operation of the golf course. The cart
staff maintain the golf cart fleet and the practice range.

GOALS AND OBJECTIVES:
Continue to improve appearance of pro shop and clubhouse.
Work to find product niche to maximize sales and revenues.
Keep the golf cart fleet clean and in operational status on a regular basis.
Schedule staff to provide service and meet peak demand.
Prepare a budget for the Golf Course Fund that maintains or improves current level of service in a cost
Continue to coach and mentor staff to give the best possible golf experience to our customers.
Implement new marketing strategies and ideas to maximize revenues.
Strive to retain and grow all guest, and tournament rounds

KEY POINTS OF PROPOSED BUDGET:
Personnel Services: Increase due to impact of FY 2019-20 step increases and increased benefit costs.
Supplies: Increase to cover additional merchandise for sale in the proshop.
Contractual Services: Increase for pay increases for employees leased through the PEO.
Increase to cover additional credit card transaction fees.

KEY INDICATORS OF PERFORMANCE: FY 18-19 FY 19-20 FY 20-21
Actual Estimate Projection
Average Total Revenue per fee round played 33.37 34.03 34.17
Average Golf Revenue per fee round played 25.65 25.7 25.74
Average Pro Shop revenue fee per round played 2.54 2.5 2.57
Total Rounds (Fee & Annual Pass) 34,697 35,850 36,100
Increase/(Decrease) in Rounds from Previous Year 1,064 1,153 250
Labor expense per round 3.13 3.09 3.11

City of Azle 2020-2021 Budget 172