Page 259 - Keller FY20 Approved Budget

THE KELLER POINTE FUND

ALL PROGRAMS

DEPARTMENT DESCRIPTION:
The Keller Pointe is an enterprise facility intended to be a self-supporting operation; therefore, the revenues generated by the
facility should fully support the facility’s direct operating costs. The primary source of revenue is generated through membership
and day pass sales, with the second largest revenue source being leisure program sales. Additional revenue sources include
facility rentals, concession and merchandise sales, party reservations and personal training. Facility programming includes a
wide range of programs to appeal to all age groups of recreation, aquatic and fitness users. The facility and its programs are
available to members and non-members, residents and non-residents. The Keller Pointe exceeds community expectations and
achieves fiscal success by providing unprecedented service and award-winning programs.

The Keller Pointe Budget is divided into the following six divisions: (a) The General Administration Division includes
administrative staff, office supplies and maintenance, facility marketing, utilities and general insurance; (b) the Aquatics Division
includes aquatic staff and contract instructors, pool equipment maintenance and supplies, aquatic merchandise sales and
aquatic program supplies; (c) the Fitness Division includes fitness program staff and contract instructors, fitness equipment
maintenance and fitness program supplies; (d) the Recreation Division includes recreation staff and contract instructors/referees,
birthday party supplies, recreation program and league supplies and gymnasium equipment; (e) the Facility Maintenance
Division includes building maintenance staff and contract janitorial services, janitorial supplies, and facility maintenance; and (f)
the Customer Service Division includes customer service staff at the front desk, office supplies, concessions/merchandise sales
and maintenance items for the outdoor concession stand.
The Keller Development Corporation provided financing for construction and capital costs of the facility (and subsequent annual
principal and interest payments).

DEPARTMENT/DIVISION GOALS:
Ensure sustainability of The Keller Pointe through management of a self-sufficient enterprise fund to continue to prevent
subsidization from the general fund by:

DEPARTMENT/DIVISION OBJECTIVES:
• Maintaining an annual member base of 3,600 membership accounts.
• Achieving $2,200,000 in membership sales.
• Decreasing attrition by 3% through new member retention strategies.
• Retaining current members through the delivery of quality programs, activities, and events to achieve a member attrition rate at
30% or less.
• Ensuring membership retention and growth by rewarding membership with branded giveaway items.
• Increasing aquatic program registration though innovative and creative programming and activities.
• Decreasing attrition by 3% through new member retention strategies.
• Retaining loyal guests and attracting new individuals and businesses by providing quality customer service that exceeds
expectations resulting in a Net Promoter Score (NPS) of 60%.
• Adhering to a capital replacement plan that will focus on keeping the facility at an exceptionally high level, ensuring visible
signs of wear and age are not evident to the consumer.
• Developing knowledgeable and helpful staff through program specific staff trainings.
• Inspiring healthy lifestyles, showcasing local businesses and organizations, providing citizens and members a quality recreation
experience and spotlighting The Keller Pointe amenities by hosting a minimum of three special events annually.
• Fostering partnerships with civic groups, businesses, and foundations that align with our core values.
• Enhancing visual communication of The Keller Pointe’s facility, programs and services through social, electronic and print
media.

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