Page 312 - Benbrook FY20 Approved Budget

CITY OF BENBROOK 2019-20 ANNUAL BUDGET

In 2012, the City Council approved a new logo for Benbrook to promote the City, the community, and local businesses. The new logo includes
the tagline: Our Pride. Your Joy. As part of the strategic goals outlined in the City’s Comprehensive Plan, the City Council directed Staff to
conduct a marketing study for the City of Benbrook. In late 2010, the City contracted with a marketing firm to perform research for a community
marketing plan and to offer design options for a new logo and tagline. The marketing firm provided several logo and tagline options; the City
also conducted a public logo contest. The Council did not select any of the logo contest entries but did select three artists, based on their
outstanding work, to receive a donation to the charity of their choice. After much consideration, the Council selected an option from the
marketing firm’s graphic team. The new logo is a revised version of the City’s current “sails” logo and a new tagline: Our Pride. Your Joy. The
refreshed version of the logo presents the “sails” as less curved at the bottom and tilted slightly to give the impression of forward movement.
The red sail is aligned to follow the curve of the background circle, giving the mark a cleaner feel and echoing the fact that Benbrook is a well-
planned and well-maintained community. The bold colors are unchanged, but the font is modernized, and the placement of the word Benbrook
is at the top of the circle. The word Texas is included in the logo to designate the mark as reflecting a Texas municipality. City Staff is phasing
in the new logo with the commitment to use supplies and materials with the original “sails” logo until they are depleted. The cover of the 2012-
13 Annual Budget and Program Objectives features the new logo and tagline.

The Benbrook City Council approved funding of the Fire Station Expansion Project in 2011-12 through the use of General Fund reserves that
were transferred to the Capital Projects Fund. Purchase of the land was finalized in 2011. The contract for the construction of the expansion
was awarded in August 2012. The project was completed on-time and within budget in 2013.

2013

The City upgraded and improved the broadcast of meetings through the installation of a new video system in 2013. Meetings may now be
viewed on the City’s website in real time. In addition to allowing citizens, City Staff, and other interested viewers to watch City meetings on-line
as they actually take place, the new system is less-costly to produce, involves less Staff time, and is of higher quality.

In 2013 the City’s website was revamped, improved, and updated. The new website is more stream-lined, user-friendly, and more concise. The
new website address is www.benbrook-tx.gov.

In 2012 the City completed plans to expand the Benbrook Fire Station. The construction contract was awarded in the summer of 2012 and
work was commenced. The expansion of the Fire Station was completed in 2013 through the use of reserves transferred to the Capital Projects
Fund from the General Fund.

Three members of Girl Scout Troop 2507 dedicated their summer to improving the Benbrook Cemetery. The trio were inspired to initiate the
project when they learned that identifying burial plots at the cemetery was a cumbersome process. Gold Award projects are intended to meet
a need within a community; all planning, coordination, and fundraising strategies are the responsibility of the participating Girl Scouts. The

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