Page 384 - Microsoft Word - FY 2020 Adopted Budget Document

Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) City Service Team (Department)
IOE Targeted Marketing Campaign Marketing Partnership Visits Economic Development and Capital
1.2.4 Investment (ED)
Summary:
Ads Placed Issue
Based on the Economic Development Strategy, the City DFW Relocation Guide Fall 2018
continues to focus its marketing efforts on targeted
DRC Economic Development Guide Spring 2019
industries, aiming at these businesses through their trade 2019
associations, related publications, and attendance and Newcomer & Relocation Guide Spring 2019
sponsorship of trade shows/expos. Additionally, enhanced
Dallas
general marketing efforts will promote the city at the DFW Real Estate Review Summer 2019
regional, state, and international levels, through
participation and increased involvement in key marketing
and corporate real estate groups. Tradeshows/Conferences Attended Date
BioNorth Texas Conference Oct. 2018

In keeping with the City’s brand, advertisements will be UNT Health Science Center Global Nov. 2018
designed with a consistent theme for placement in a Entrepreneurship Week
variety of print and electronic publications. An assortment Texas in Mexico Office Feb. 2019
of materials will be produced in keeping with this theme, Select USA Canada Feb. 2019
including updates to the ED marketing video and the Convention, Sports & Entertainment May 2019
development of a video/photo catalogue of Arlington Facilities Conference
businesses, Entertainment District and other targeted Select USA D.C. June 2019
areas of the City. NTCAR Dallas Sept. 2019
IEDC Sept. 2019
The Office’s webpage is an effective marketing tool for the
City and will continue to be updated to reflect the
service/incentives provided by the City as well as
highlighting Arlington businesses making significant
investments in the economy.

E.D. Staff will track their outreach efforts via presentations
and partnership events with local organizations.

Update:
th
During the 4 quarter, Economic Development and the
Office of Communication’s Staff continued working with a
marketing firm to build a comprehensive marketing plan to
increase recruitment leads. The firm finalized print ads in
October and were released at the State of the City
luncheon.

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