Page 203 - FY 19 Budget Forecast 91218.xlsx

PARKS AND RECREATION DEPARTMENT
SENIOR SERVICES DIVISION (100-630-62)

DEPARTMENT DESCRIPTION:
The Keller Senior Activities Center is an essential element of a healthy and vibrant community, providing individual, social
and economic value. The Senior Services division of the Parks and Recreation Department encourages individuals and
groups to connect with one another to create a welcoming, diverse and fun environment by providing a wide range of
health and wellness, enrichment, education, travel opportunities, and special events for the 55-plus population and their
families. Meals are available three days a week to seniors for a suggested donation of $4 each. The facility includes a
computer lab, two small classrooms, one large banquet room, an area for socializing and a kitchen.

DEPARTMENT/DIVISION GOALS:
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, as well as
education and travel opportunities.
2. Create new technology programs that meet the needs of our aging population to include: internet, tablet, and smart
phones.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and encouragement
of community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social,
electronic and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds
their expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that with our
core values.
DEPARTMENT/DIVISION OBJECTIVES:
1. Partner with local high school technology department to create technology classes led by high school students.
2. Increase Sponsorship opportunities through newsletter advertisements and annual fundraiser.
3. Offer multigenerational classes to enhance awareness of the senior activities center to the public.
4. Increase the amount and variety of trips offered

SERVICE LEVEL ANALYSIS:
FY 2018-19
FY 2016-17 FY 2017-18 FY 2017-18 Adopted
SERVICES PROVIDED Actual Budget YE Proj. Budget
Number of Annual Memberships 948 950 950 950
Annual Senior Services Programs Provided 1,850 1,850 1,850 1,850
Number of Trips offered 59 45 60 60
Number of Community Partners 5 5 5 5
Number of Donations Provided to Senior 50 50 50 50
Center

PERFORMANCE INDICATORS
Annual Facility Attendance 12,039 10,500 12,000 12,000
Annual Senior Services Program Attendance 17,255 17,000 17,500 17,500
Special Event Participants 2,500 2,500 2,750 2,750
Trip Participants 727 850 850 850
Annual Donation Total $4,759 $15,000 $20,000 $20,000

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