Page 339 - Hurst FY19 Approved Budget

GENERAL SERVICES

510 ENTERPRISE FUND
0222 SUPPORT SERVICES

FUTURE INITIATIVES

• Continue educating residents and city employees about the city’s Strategic
Plan
• Continue adding quality content in the Where We Live magazine
• Grow the Hurst Hearts kindness campaign and share more stories of positivity
happening in our community on social media
• Continue to enhance programs to encourage citizen participation in
government
• Enhance our website with new features and visual content, such as videos and
new advanced forms that allow for digital signature and payment processing
• Continue to enhance our mobile app presence with exciting features
• Continue to grow our internal customer service by being a resource for other
department’s communication and marketing needs
• Continue improving digital communication with our residents that is both
effective at reaching people and cost effective
• Continue to engage users through our social media accounts including
Facebook, Twitter, Instagram and Nextdoor
• Redesign the city’s Annual Report

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:
 Public Safety  Innovation
 Economic Vitality  Redevelopment
 Infrastructure  Leadership

Goals:
• Continue to engage users through our social media
• Continue to enhance programs to encourage citizen participation in
government, particularly the Youth in Government Program
• Maintain a website that is user friendly with accurate and up to date
information
• Continue to develop media relations
• Continue to grow our internal customer service by being a resource for other
department’s communication and marketing needs and develop stronger
internal communication by adding an employee newsletter
• Add more video content to our communication strategy

* - Short Term (0-3 years)
† - Intermediate Term (3-10 years)
‡ - Long Term (10+ years)
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