Page 141 - Grapevine FY19 Operating Budget

Convention & Visitors - Convention Tourism Incentives
215-225-001

Expenditures by 2015-16 2016-17 2017-18 2017-18 2018-19
Major Object Actual Actual Budget Estimate Approved

Personnel Services 0 4,388 0 0 0
Supplies 23,836 99,075 100,000 99,800 100,000
Services 2,428,647 3,138,951 4,638,706 4,629,429 5,186,581

Total 2,452,482 3,242,414 4,738,706 4,729,229 5,286,581

Objectives

- Expand convention services and increase number of conventions serviced. Services provided include such items
as: electronic attendance building; housing bureau; registration staffing; press release distribution; website link;
welcome signs; spouse programs; and convention support resources.

- Sell housing bureau services to all conventions requiring multiple hotels to guarantee that occupancy in all
Grapevine hotels is maximized.
- Increase the level of visitor services provided at the visitor information kiosk and through convention registration
personnel.

- Educate meeting planners on ways the CVB can assist them to promote the convention destination, drive
attendance and maximize occupancy.

2015-16 2016-17 2017-18 2017-18 2018-19
Performance Indicators Actual Actual Budget Estimate Approved

Number of leads generated through NA NA NA NA 91
financial incentives
Number of room nights booked through NA NA NA NA 118,700
financial incentives
Economic impact of bookings with NA NA NA NA $ 70M
financial incentives

Economic impact of social, military, NA NA NA NA $36M
educational, religious and
fraternal meetings booked
Total impressions for incentive NA NA NA NA $ 70M
marketing from print/digital/TV/radio

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