Page 47 - Honorable Mayor and Members of the City Council

to new residents and visitors. In support of existing businesses, with preference to those located along the Benbrook
Boulevard/US Highway 377 highway corridor, and to enhance the overall physical appearance and commercial appeal
of Benbrook, the BEDC offers a matching fund reimbursement grant, the Storefront Improvement Program, to eligible
businesses that wish to improve building facades or other exterior features of existing commercial buildings. The
Storefront Improvement Program offers a fifty percent matching grant, not to exceed $20,000, for costs associated with
approved eligible improvements.

TO PROMOTE COMMUNITY APPEARANCE AND PRIDE

PROMOTION OF BENBROOK

Community pride and appearance are promoted through various programs funded in the 2018-19 Budget. Funds are
included to continue mailing the Benbrook Community Newsletter to residences in Benbrook in 2018-19. Mailing the
newsletters insures that a majority of Benbrook's citizens have timely and relevant information about City events and
community activities. Funds are included in the Budget for recording and broadcasting City Council meetings for airing
on the City's public access cable channel; Council meetings are also available for viewing on the City’s website in real-
time and on a tape-delay basis. The 2018-19 Budget includes funds for recording and broadcasting the monthly
Planning and Zoning Commission meetings. Funds are also included in the Budget for environmental programs
including: household hazardous waste disposal, Keep Benbrook Beautiful, Trinity Trash Bash, and other community
awareness programs.

City Logo and Tagline

In 2012, the City Council approved a new logo for Benbrook to promote the City, the community, and local businesses.
The new logo includes the tagline: Our Pride. Your Joy.

As part of the strategic goals outlined in the City’s Comprehensive Plan, the City Council directed Staff to conduct a
marketing study for the City of Benbrook. In late 2010, the City contracted with a marketing firm to perform research
for a community marketing plan and to offer design options for a new logo and tagline. The marketing firm provided
several logo and tagline options; the City also conducted a public logo contest. The Council did not select any of the
logo contest entries but did select three artists, based on their outstanding work, to receive a donation to the charity
of their choice. After much consideration, the Council selected an option from the marketing firm’s graphic team. The
new logo is a revised version of the City’s current “sails” logo and a new tagline: Our Pride. Your Joy. The refreshed

CITY OF BENBROOK 2018-19 ANNUAL BUDGET
46