Page 186 - Azle City Budget 2019

DEPARTMENT DIVISION ACCOUNT
General Operations Golf Course 10-514

PURPOSE STATEMENT:
The General Operations Department of the Golf Course includes the pro shop and golf cart fleet staff. The pro shop
schedules all events and tee times, provides retail sales and oversees the daily operation of the golf course. The
cart staff maintain the golf cart fleet and the practice range.

GOALS AND OBJECTIVES:

Continue to improve appearance of pro shop and clubhouse.
Work to find product niche to maximize sales and revenues.
Keep the golf cart fleet clean and in operational status on a regular basis.
Schedule staff to provide service and meet peak demand.
Prepare a budget for the Golf Course Fund that maintains or improves current level of service in a cost
Continue to coach and mentor staff to give the best possible golf experience to our customers.
Implement new marketing strategies and ideas to maximize revenues.
Strive to retain and grow all guest, and tournament rounds

KEY POINTS OF PROPOSED BUDGET:
Personnel Services: Increase due to step increases, 3% cost of living adjustment, and increased benefit costs.
Supplies: Increase requested for a new range picker.
Contractual Services: Increase requested for additional staffing leased through the professional employer
organization.
Increase requested for additional travel and training funds.
Increase requested for additional advertising.

KEY INDICATORS OF PERFORMANCE: FY 16-17 FY 17-18 FY 18-19
Actual Estimate Projection
Average Total Revenue per fee round played $31.33 $32.94 $31.37
Average Golf Revenue per fee round played $21.10 $22.19 $21.29
Average Pro Shop revenue fee per round played $2.07 $2.49 $2.33
Total Rounds (Fee & Annual Pass) 35,960 34,200 36,500
Increase/(Decrease) in Rounds from Previous Year 1,270 (1,760) 2,300
Labor expense per round $6.84 $7.90 $7.67

City of Azle 2018-2019 Budget 174