Page 311 - CityofGrapevineFY26AdoptedBudget

CONVENTION AND VISITORS BUREAU

INCENTIVES FUND
FY2025-26
ADOPTED OPERATING BUDGET
FUND SUMMARY 313-400-406

FOCUS AREA(S)
Tourism

DEPARTMENT DESCRIPTION
The Convention and Visitors Bureau (CVB) Incentives is responsible for incentivize and promote group convention and
leisure business focusing on city-wide conventions, need dates and holiday patterns, utilize international representation
companies to increase visitation to Grapevine from international markets and to educate meeting planners on the
benefits of the 313-incentive program.

MISSION STATEMENT
The Convention & Visitors Bureau acts as the promotional arm of the City of Grapevine and is responsible for actively
selling, marketing and publicizing Grapevine globally. The Bureau promotes the city’s hotels, meeting facilities, historic
and family attractions, festivals and events, dining establishments and retail businesses to the group meetings and leisure
markets.

FY25 DEPARTMENT ACCOMPLISHMENTS
172 bookings generated through financial incentives (+43% to Budget Goal).
239,000 room nights booked through financial incentives (+27% to Budget Goal).
Economic impact of bookings with financial incentives: $162M (+15% to Budget Goal).
Economic impact of SMERF bookings with financial incentives: $52M (-17% to Budget Goal).

FY26 DEPARTMENT GOALS AND OBJECTIVES
140 bookings generated through financial incentives
188,000 room nights booked through financial incentives
Economic impact of bookings with financial incentives: $145M
Economic impact of SMERF bookings with financial incentives: $63M

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