Page 74 - CityofKennedaleFY25AdoptedBudget

DEPARTMENT OUTLINE: COMMUNICATIONS

The Communications Department provides transparency through innovative and creative
communications solutions. It promotes the City’s mission, programs, and initiatives efficiently
and effectively. The vision of the Communications Department is to consistently create and
distribute effective messaging that is recognized as the best, most accurate, and dependable
source of City information.

Areas of concentration:
 Communication with employees,  Manage city online presence
citizens, and businesses  Special Events Promotion
 Marketing and graphic design  Work to improve the image of
 Media and community relations Kennedale
 City publications

PRIOR YEAR RESULTS & ACCOMPLISHMENTS

 Created Communications and Social Media policy
 Created style guide for brand consistency
 Increased outreach and marketing/promotion

 Effective event promotion resulting in significantly increased community participation
 Hired 50% Event Coordinator (EDC, 50% Library)

SHORT-TERM (FY25) GOALS

 Establish an intranet for employee awareness/information
 Establish a larger communications network for broader reach for information
 Train employees in each department for consistent messaging and adherence to
communications policy
 Continue to build relationships with the community for transparent distribution of
information

FUTURE INITIATIVES

 Increase community participation in City events and activities
 Train one person per department in web page admin
 Update all department web pages with trained web admins
 Add 100% Event Coordinator/Marketing employee

CITYOFKENNEDALE.COM/BUDGET 74